Barclays bank in partnership with British Airways (BA) earlier this week launched the British Airways Barclaycard in collaboration with MasterCard Worldwide. The new card will be acceptable across the MasterCard global network with 27.3 million acceptance locations around the world, which include more than 1.9 million ATM locations worldwide. The card has been designed for the frequent travelers. The British Airways Barclaycard is the end result of a unique partnership between Barclays, British Airways and MasterCard, under which an exclusive offer in-the-air and on-the-ground travel perks, is being given.
Michael Miebach, Managing Director, Barclays Global Retail and Commercial Banking, Middle East and North Africa (MENA) said, “Barclays undertook extensive consumer research before launching this product, with results showcasing that the majority of credit card users are looking for a card that combines great on-the-ground privileges along with reward miles. We firmly believe that the new British Airways Barclaycard offers customers unparalleled rewards, getting them set and on their way to their next holiday faster. As one of the leading airlines in the world, partnering with British Airways was an obvious choice for Barclays when deciding to launch an airline-linked credit card.”
He further added that British Airways' has a reputation for providing excellent service, together with their extensive route network, is best for the success of the British Airways Barclaycard. Besides, MasterCard's global payment network guarantees that the card can be used anywhere at any time. “We are delighted to have both British Airways and MasterCard on board and anticipate that the British Airways Barclaycard will achieve significant results for all parties,” said Miebach.
Barclay bank has been giving choice to its customers therefore there will be two variants of the British Airways Barclaycard being offered - Priority and Prestige - depending on the customer's travel and value needs. Varied benefits are being offered under the cards although on both the cards the customers will be able to accumulate BA Miles each time they use the card. On Priority card customers will get 0.75 BA Miles for each USD 1.25 spent, with Prestige cardholders receiving one BA Mile for each USD 1.5.
The British Airways Barclaycard Priority and Prestige package is being offered to the approved customers earning over Dirham 5,000 and Dirham 12,000 per month respectively. Under the Priority British Airways Barclaycard customers are being rewarded with 5,000 BA Miles for card activation, while under the Prestige British Airways Barclaycard the customers are being awarded 10,000 BA Miles. There is one more benefit for the cardholders who utilize their card within the first three months to purchase a flight ticket on ba.com will also receive an unbelievable 20,000 bonus miles, subject to terms and conditions.
British Airways Barclaycard users will also get the benefit from membership of the British Airways Executive Club. Members of the Executive Club will be able to earn a world of travel benefits such as free flights, the opportunity to use miles to upgrade to the next cabin, and airport lounge access. Cardholders can redeemed BA Miles for reward flights on any of British Airways 145 destinations worldwide, or more than 600 destinations through the one world alliance.
Shaun Davis, Executive Club Director, Asia and Pacific, British Airways said, “We are extremely pleased to be partnering with Barclays and MasterCard to offer our existing Executive Club members the opportunity to earn extra BA Miles, as well as expand the benefits that British Airways' Executive Club offers to a wider group of customers in the UAE.”
While on the ground services the British Airways Barclaycard users will be able to enjoy an array of benefits including, one complimentary chauffer every month; a dedicated Barclaycard Butler service offering high-end concierge services; four complimentary valet parking services across the UAE; and access to over 500 VIP lounges in more than 90 countries and 275 cities worldwide (regardless of travel class). Besides, Prestige British Airways Barclaycard customers will also be awarded with one complimentary visit to the
Customers can apply for the British Airways Barclaycard by calling 800 Barclays or visiting a Barclays Branch.
Wednesday, November 26, 2008
Barclays and British Airways together launched airline - linked credit card
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