Wednesday, October 21, 2009

Citibank launched new rewards platform for Citi-branded credit cared holders

Citibank India has launched a new rewards platform – CitiRewards, for its customers who own Citi-branded credit cards to provide them new experience.

In a statement released by the bank Citi India Business Manager (Cards), Sandeep Bhalla, said, "This new platform transforms rewards from being an add-on product of card ownership to the center of customer experience".

Through this platform the customers will get to redeem their reward points from over four-million products –from travel to electronic goods, Shoppers Stop gift vouchers and home-delivered flowers to fitness clothing and shoes.

Also the Citibank Platinum Select and Citibank Titanium Cash Rewards credit cards through Citi Rewards can also redeem their points to clear their card outstanding dues or for air miles across multiple airlines in the country.

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