SBI Card awarded most trusted credit card brand for the third consecutive year

Reader’s Digest Asia Trusted Brands Survey has awarded the SBI Card as the most trusted brand in the credit card category for the third consecutive year.

The award was received by Abhay Kumar Singh, CEO, SBI Cards & Payment Services Pvt. LTD. During the award ceremony he said, “We have consistently invested in new technologies and introduced new service offerings to make life simple for our customers. We are delighted that our customers have voted us as the most trusted credit card brand for the third year in a row.”

Over the past decade SBI Card has been focusing on customers-centric initiatives and has been offering related products. In one such move, recently SBI Card had organized 250 service camps which helped it to proactively reach out to 2,10,000 customers in 31 cities in India. SBI Card is the only credit card company in India to offer customers the ease of 13 different modes of payment. Last year, SBI Card received several Indian and Asian awards including the most trusted brand in credit card category in the Reader’s Digest Asia Trusted Brands 2009 Survey, a consumer choice award from CNBC Awaaz and ‘Asia’s Best Mature Captive Services Delivery’ award from the Shared Services Outsourcing Network (SSON).

Reader's Digest Asia Trusted Brands Survey was started in 1999 and from the past eleven years it is being conducted annually. Synovate on behalf of Reader's Digest conducts survey in eight Asian markets. The survey reflects Asian consumer’s choice of most trusted and favorite brands among the thousands available in the market.