Few days back Standard Chartered Bank had launched Preferred Banking for the emerging affluent segment in India. Now bank has introduced Preferred World Credit Card for its premium customers. Standard Chartered is the first Bank in India to introduce a differentiated offering for the emerging affluent segment with an aim to make the relationship with customers even more rewarding.
During the launch of the card Mr. Neeraj Swaroop, chief executive officer, India and South Asia, Standard Chartered Bank, Ms. Foo Mee Har, Global Head, Premium Banking, Standard Chartered Bank, Mr. T V Seshadri, vice president and country general manager, South Asia, MasterCard Worldwide and actress Kangana Ranaut were present.
This card will offer a host of features like accelerated rewards, petrol surcharge waiver, travel insurance benefits also powerful MasterCard Platform benefits like access to airport lounges in India, special privileges on staying at Taj Hotels, Resorts and Palaces in India, Silver Tier membership of Kingfisher Airlines, discounts on entry fee to premium golf clubs and more.
In India population of affluent segment has increased and is rapidly growing at 18% per annum so their needs are increasing. Preferred Banking customers are those with funds under management of up to Rs 500,000 or a mortgage of Rs 50 lakhs to Rs 1 crore, these customers are mostly young, financially growing, techno literate professionals between 25 to 40 years of age group, who are in search of recognition, convenience and rewards, and solutions.
The Preferred World Credit Card has the MasterCard platform with features provided by MasterCard Worldwide, a premier global payment solutions provider. MasterCard is one of the significant partners of Standard Chartered Bank. MasterCard has been increasing business worldwide by developing economic connections that propel real value for its customers, associates, merchants and consumers.
This unique and premium segment card will also provide preferred access to an array of world-class services to the affluent segment of society.
MasterCard from time to time has been developing innovative products so that consumers can experience life’s passion in many ways. It has a family of brands such as MasterCard®, Maestro® and Cirrus®, through which it is providing services to consumers and businesses in more than 210 countries and territories and processes over 22 billion transactions each year.
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