Monday, November 1, 2010

Indian Americans in US get gift card from American Express on Diwali

American Express is offering a gift card with an exclusive Diwali theme for the first time this year to Indians based in US.

Alpesh Chokshi, president, global prepaid business said, "We're absolutely delighted as a company to launch the Diwali card for Indian American this year," and added, this is the first time the company is offering a product addressing to the needs of the Indian community in the US.

Chokshi informed, "The Asian Network at American Express brought the idea to our team. In fact, they designed the card as well" a contest was also conducted for this.

Unlike other gift cards, on American Express gift cards there are no fees after purchase – for activation, for checking balance, monthly servicing or card replacement.

Moreover there is no limit on usage of card, and if the card gets stolen or lost, funds can be replaced. They can be used at any place that accepts American Express cards.

The card is accepted at millions of locations in the United States, Puerto Rico and the US Virgin Islands where American Express Cards are accepted.

Chokshi said, "You can be confident during Diwali that you are giving 100 percent gift and zero percent fees."

Chokshi was born in India but moved to the US with his parents in the late sixties. He says, now things have changed considerably, earlier it was difficult to find an Indian restaurant or grocery store anywhere. Now, you can find them easily.

Chokshi said, "When there's very little of your culture it's very hard to succeed, to survive, to integrate with the community. I've seen it all first hand but now, as we've seen the Indian community grow in America and expand over time, to me it's a signature day for the community when a Diwali gift is being introduced."

Bank has launched Diwali Gift Card in denominations of $25, $50, $100 and $200 and can be obtained online (at www.americanexpress.com/diwali) for a limited time. Moreover, customers will get free standard shipping offer from American Express when they enter the promo code “Diwali".

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